Ed'z is a new direction of connecting the one for one fashion of Tom's to the concepts and ethics of Fair Trade. Ed'z Threads is a social enterprise that allows for consumers to have a choice to consume a fashion brand that has been produced in an environment of which workers producing fashion products that have been paid fairly, work in a safe environment and most of all be engaging in an education where by workers can work and learn.
Fair Trade has become a requested standard in most products produced in countries that may have been exploited by large companies. Fair Trade...based on the name Fait Trade meaning workers are treated fairly and paid fairly at work.
Tom's...the one for one! The concept of Tom's has become a global phenomena with socially concise consumers. It connects a simple idea of shoes and poverty. For every pair of Tom's purchased in store a pair of Tom's are given to a child in Argentina that doesn't or has never had a pair of shoes.
Ed's Threads brings together a group of tribes form across the globe which supports sustainable Fair Trade and education. For every garment Ed'z sells a percentage goes toward educating more workers in unfair working conditions and making working conditions fair, while giving the consumer a feel good socially concise product.
No comments:
Post a Comment